Position the Kickstart
Package the 21-day offer around strength, fitness and community — without competing on being the cheapest.
Fit House Belfast×Growth plan
View optionsProposal summary · 14 August 2026
Fill the right spaces. Keep the gym full.
Launch the 21-day Kickstart with a faster follow-up system built to protect capacity and create long-term members.
The opportunity
Turn September demand into lasting membership.
Fit House is already close to capacity, with strong retention and a real community advantage. The next move is to cover any spaces created by the price change, while testing a shorter front-end offer in a competitive Belfast market.
21 dayslower-commitment entry
~75%historic trial conversion
Always onAI lead follow-up
The plan
Launch, learn, fill the right classes.
Use September’s natural demand to test the £99 Kickstart, qualify quickly and build a repeatable route to capacity.
Respond while intent is high
Run the ads, capture every enquiry and let AI answer questions, qualify prospects and book consultations.
Fill, pause, reactivate
Track the full pipeline, call true non-responders and reactivate paid leads for each future intake.
What’s included
Flowstate manages the engine end to end.
From the first ad impression to the booked consultation — with every lead visible and reusable.
01
Campaign strategy, build and creative
02
Landing page build, if the new system needs it
03
AI conversations, qualification and booking
04
Clear lead pipeline and reactivation campaigns
05
Daily optimisation and weekly reporting
90-day launch
3 months
£3,300one payment
Focused launch period
- Full campaign management
- AI follow-up included
- £850/month afterwards
- 30-day notice after term
Six-month partnership
6 months
£5,350one payment
Save £500
- Full campaign management
- AI follow-up included
- £850/month afterwards
- 30-day notice after term
i
Advertising spend is separate.
Budget is agreed around available capacity. If the gym fills, campaigns can be paused and restarted later without another setup fee.